Screen Shot 2014-05-29 at 1.07.58 PMNintendo and Mercedes are having a moment today. Everyone go “Awwweee.”

Their moment comes brought to you by a cross-promotional ad campaign that merges the automotive and gaming worlds. A new Japanese TV marks the launch of the automaker’s new GLA vehicle, with nods to classic Super Mario Bros.

In addition to that, a tweaked version of the car will be appearing as DLC in Mario Kart 8.

As CVG notes, the Mario Kart promotion is currently only slated for Japan. But a Nintendo UK spokesperson did hint that Nintendo would be able to relay further information regarding the distribution of the DLC kart in the near future.


ABOUT >> David Roberts
  • ACCOUNT NAME >> daveantroberts
  • BIO >> David Roberts is a professional designer, photographer and freelance illustrator that has a passion for everything art and media related. Has an affinity for good coffee, craft beer, and video games.
  • CONTACT >>

Leave a Reply

Your email address will not be published. Required fields are marked *