Nintendo and Mercedes are having a moment today. Everyone go “Awwweee.”

Their moment comes brought to you by a cross-promotional ad campaign that merges the automotive and gaming worlds. A new Japanese TV marks the launch of the automaker’s new GLA vehicle, with nods to classic Super Mario Bros.

In addition to that, a tweaked version of the car will be appearing as DLC in Mario Kart 8.

As CVG notes, the Mario Kart promotion is currently only slated for Japan. But a Nintendo UK spokesperson did hint that Nintendo would be able to relay further information regarding the distribution of the DLC kart in the near future.