The long awaited reveal of what FX’s American Horror Story season 7 is going to be about happened at San Diego Comic Con.

Series creator Ryan Murphy announced at the panel that season 7 will be called “Cult”:

https://youtu.be/_gQI1SpygLY

The announcement was made in a pretty neat way, gotta admit:

BREAKING: #AHS7 official title is American Horror Story: Cult #SDCC pic.twitter.com/rzMjiBYfS9

— Joe Otterson (@JoeOtterson) July 21, 2017

There was also a website announced during the FX panel, which you can check out here. Users are asked to log in with Facebook, and it says you’ll be allowed access to special content.

The mystery of American Horror Story continues, as very little is known about season 7.  AHS perennial favorites Evan Peters and Sarah Paulson are returning, joined by Billie Lourd (who worked with Murphy on “Scream Queens”) and Billy Eichner.

It was announced on Wednesday that actress Lena Dunham would be joining season 7 too, fans of HBO’s Girls no doubt will be happy to see her included in the show.

The official announced premiere date for American Horror Story is Tuesday, September 5th, 2017.