In a massive announcement today by Sony, we learned about the Mattel toys plans for the newest Ghostbusters feature, as well as other upcoming releases. Sony Pictures’ new senior vice president of global consumer products Mark Caplan spoke about plans for big screen properties including Ghostbusters, Get Smurfy and the Jumanji remake:
“We’re going after collectors with blind bag figures at a very reasonable price point. In each figure pack there’s a piece of a particular character, so if a consumer buys all four, they can assemble a separate ghost.” said Mark Caplan, Sony Pictures’ new senior vice president of global consumer products.
“Mattel is also doing a board game and six-inch figures of both the classic Ghostbusters and the brand new movie. The firm is developing a new Eco-1 and the collectable characters can fit into the car. Mattel is also creating the Proton Pack. What kid would not want to throw that on?”
“Alongside Mattel, we have LEGO on board, Funko doing Pop! Vinyl and Rubie’s is making costumes. It’s expansive. We have something for everyone, whether you’re a collector or an everyday toy buyer.”
You can read more about the upcoming Sony releases here, on ToyNewsOnline.